Content strategy · 2024
Maison Interior
Repositioned the feed around founder-led storytelling and slow-living moodboards. Drove 50k followers in 90 days.
+312% organic reach
Selected work · 2023–2025
A small roster of brands I love.
Product launch · 2024
Lumière Skin
Managed 18 creator partnerships and the in-house content engine for the brand's serum launch.
8.4M impressions
Local hospitality · 2023
Cafe Norma
Built a hyper-local TikTok presence for a neighborhood cafe. Sold out weekend brunch within a month.
+220% foot traffic
Slow fashion · 2023
Voss Studio
Editorial-led Instagram strategy plus weekly Reels. Social became the brand's #1 acquisition channel.
$420k from social